Motivational Reasons of Consumers Behind Green Tea (Ataya) Consumption in Sierra Leone.

Abstract

In Sierra Leone, Ataya bases have rapidly replacing Ghettos as most youths now prefer to spend time at the Ataya base than the ghetto, is easy to get the statistics of unemployed youths in the country, it is an ideal place to counsel youths alongside their diverse interests, easy also for government to access and interact with youths. The purpose of the research is to find out the motivational reasons of consumers behind Green tea (Ataya) consumption in Sierra Leone. A total of Three hundred and seventy (370) questionnaires were administered in the western area of Sierra Leone. Base on the structure of the questionnaires and the sampling frame being selected in each of the three areas, a simple random sampling was used to carry out the study. A model of a chi square analysis was used to test that: there is no strong motivational reason of consumers behind ataya consumption. Nearly(21%) of the respondents often drink Ataya, (31%)